The cutting edge digital conference, hosted by Donegal
County Council in association with Fáilte Ireland, took place on Thursday, 25th
September 2014 in Solis Lough Eske Castle. It was attended by over 150 tourism
providers from across the County. The organisers made every effort to invite
top speakers from the leading digital companies in Ireland – Google, Facebook,
Digital Ambition, Wolfgang Digital, as we as Customer Service Excellence
Ireland.
After a short welcome by Michael O’hEeanaigh, Director
of Service, Donegal County Council and the opening speech by Deputy Mayor –
Nicholas Crossan.
Fiona Monaghan |
Charlie Boyle |
Alan Coleman |
The first of the expert panel of Digital Marketing speakers was Alan Coleman of Wolfgang Digital who provided a very entertaining and insightful presentation on SEO vs PPC and the power of search marketing in promoting tourism. He explained the 22-step Customer online Path to Purchase and importance of Paid Search alongside the SEO optimised content.
Jill Rob |
Andrew Weld-Moore |
During the afternoon, groups were invited to listen to three practical case studies from local tourism businesses that have already been using the Wild Atlantic Way to increase business and bring visitors to Donegal. Representatives from the WildAtlantic Camp in Creeslough, Donegal Tours and the Silver Tassie Hotel & Spa shared their marketing experiences and the work that they have been doing to incorporate the Wild Atlantic Way into marketing plans.
Conference attendees were invited to fill in a question sheet for the expert panel to answer during the Q&A Session at the end of the day.
Claire Walsh |
Seamus Neely |
The conference ignited ambition amongst tourism
providers who went home feeling motivated to introduce changes to their
traditional marketing plans incorporating both digital techniques and the
Wild
Atlantic Way.
The message of the day was that Digital Marketing delivers real
results and if tourism providers embrace new technology then a bright future for
tourism exists in County Donegal. Digital has the power to bring visitors from
all over the world to the very top of the Wild Atlantic Way at Malin Head and
to travel throughout Donegal, creating lasting memories of our county on the
Wild Atlantic Way that will reach international audiences online for years to
come.
Speakers' profiles and further details about the Conference are available here
Speakers' profiles and further details about the Conference are available here
Conference Speakers L-R: Seamus Neely, Fiona Monaghan, Alan Coleman, Charlie Boyle, Nicholas Crossan, Andrew Weld-Moore, Jill Robb |