Donegal Tourism Ltd, in conjunction with Donegal County
Council, continues their work of promoting and marketing County Donegal as a
‘must visit’ destination with a strong regional identity within Ireland.
The launch of a range of new YouTube videos promoting
Donegal will ensure that Donegal Tourism reaches millions of YouTube viewers in
our international markets. These videos are set to deliver the message that
Donegal is a world class must see tourism destination on the Wild Atlantic Way.
Donegal Tourism Ltd has commissioned Liquid Media to
produce five videos promoting defined tourism activity themes that deliver a
marketing message unique to the market segments identified by Fáilte Ireland
with equal promotional representation for all regions in County Donegal.
The videos will be primarily focused on showcasing the
Donegal Brand to a range of targeted tourism visitors and showcase the
attractions, activities, destinations, landscapes and much more in County
Donegal.
Following the success of the Tourism Holiday Guide and
the App that were launched earlier this year, Donegal Tourism is launching the first
of five promotional videos of Donegal focusing on the Donegal’s Wild Atlantic
Way on their Go Visit Donegal YouTube Channel.
Seamus Neely, the CEO of Donegal County Council and the
Chairman of Donegal Tourism Ltd said: “Rich media marketing such as the
production and distribution of video content across a wide range of marketing
platforms has been proven to deliver success in increasing visitor numbers and
brand awareness. In particular the use of YouTube which is one of the world’s
largest online search engines. I am delighted that Donegal Tourism is utilising
one of the most powerful online marketing tools to reach target audiences. We
will endeavour to grow this platform in the months to come”.
As part of targeted marketing/public relations activities
Donegal Tourism Ltd also offered a limited number of high quality professional
videos to the local tourism providers. The project is underway.
Visit and subscribe to Go Visit Donegal YouTube channel.
We would ask tourism providers in County Donegal to share these videos on their
websites and social media channels. Let’s work together to reach our target
markets online!
