Donegal Tourism Businesses ‘Go Digital’

Over 100 of Donegal’s key tourism industry stakeholders gathered in the An Grianan Theatre, Letterkenny on Tuesday for a 'Tourism Marketing Seminar'. 

Organised by Donegal Tourism and Donegal County Council, the event provided an ideal opportunity for local stakeholders to come together and gain a better understanding of the online marketing strategies from leading Marketing experts in the Irish Industry.

Speakers on the day L-R: Darragh Doyle, Online Engagement Strategist; Seamus Neely, Chief Executive of Donegal County Council and Chairman of Donegal Tourism Ltd; Cllr Terence Slowey, The Cathaoirleach of Donegal County Council; Joan Crawford, Client Services Manager, Fáilte Ireland; Barry Walsh, Digital Marketing Executive, OSD.

The goal of the seminar was to provide useful advice on promoting various Donegal tourism businesses online using the latest Digital Marketing techniques. The feedback from attendees after the seminar was very positive and it was very clear that this goal was achieved. Those that were there left feeling inspired, motivated and ready to take on the world of online marketing for the benefit of their business.

Cllr Terence Slowey, Cathaoirleach
of Donegal County Council

Two of Ireland’s leading Marketing experts, namely, Barry Walsh, Digital Marketing Executive in OSD; and Darragh Doyle, Online Engagement Strategist provided a magnificent insight on topics such as social media, e-mail marketing, SEO, the latest tourism trends, website internationalisation and much more.

Cllr. Terence Slowey Cathaoirleach of Donegal County Council commented that, “Donegal Tourism Ltd has a vision and a strategy for the development of the tourism sector in County Donegal. This vision is to develop and promote Donegal as a world class tourism destination on the Wild Atlantic Way.”

Chairman of Donegal Tourism Ltd and Chief Executive of Donegal County Council, Mr. Seamus Neely presented the latest tourism strategies for County Donegal and future plans for 2017 marketing initiatives. “We will continue to promote Donegal to the UK and US market, but will also increase marketing activities towards other EU markets such as France and Germany with plans in place towards internationalisation of our online presence, including aspects such as translation and multi-lingual focused marketing campaigns.”

Seamus Neely, Chief Executive of Donegal County Council/Chairman of Donegal Tourism Ltd

Donegal Tourism would like to thank all those who attended the seminar and encourage businesses to get in touch, register on their database, and have their tourism business listed on the website www.govisitdonegal.com 

This can be done by emailing: info@govisitdonegal.com

Speakers with Donegal Tourism staff L-R: Sarah Meehan, Donegal Tourism; Darragh Doyle; Seamus Neely, CE; Cllr Terence Slowey; Barney McLaughlin; Joan Crawford; Barry Walsh; Iga Lawne, Donegal Tourism; Joy Harron, Donegal Tourism.